Bruneck

Those looking for the cultural and economic heart of South Tyrol’s Pusteria Vally need look no further than the town of Brunico. Its historic city centre with its many cosy cafés and shops invites you to an exhaustive strolling and shopping trip. It is not for nothing that the centre of Brunico, with its traditional houses decorated with frescoes, is known as the most beautiful shopping street in South Tyrol. Alongside boutiques stocked with the latest Italian fashion, you can also find small quaint shops, full of an abundance of interesting things to explore. The “Pearl of the Pusteria Valley” is an excellent address, particularly for arts and crafts, jewellery, sports articles and cake shops.